What is Analytics Traffic & What Are The Benefits?
Analytics traffic is a form of native advertising that is fully trackable in Google Analytics, GetClicky and virtually any other tracking system available online today.
- Trackable by all tracking systems.
This means no matter what tracking systems are being used, your customers will be able to verify the traffic on their site. Perfect for Amazon, Etsy and eBay accounts as well!
- Great Time-On-Site Averages (2-5 minute average)
This is one of our most engaged types of traffic. Average time spent on site is between 2-5 minutes.
- Low Bounce Rate
With the amount of time each visitor spends on a site, you can be sure they are engaged. Many visitors go multiple pages deep within a site (as long as it is designed well), which lowers your bounce rates.
- Double Verify Protection
DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.
- No Restrictions
We welcome all types of ads. Whether you have sound, pops, java alerts, tech support offers or frame breakers, your ads will be accepted.
What are the referrers?
Because Analytics is delivered from Native platforms, many times we are unable to strip out the referring websites that send visitors. All in all a customer may see up to 4500 different referrers in their analytics reporting. For this reason, we advise your customers use tracking tags in order to source what traffic came from you. Once of the easiest ways to do this is to simply add a ?source=yoursite after the URL. Adding this to the direct URL will not break it. It is advised not to add this to any shortener link you use, but rather to the actual URL before shortening takes place.
Please note when setting up an Analytics order, you will NOT see the geotargeting options. This is because the system is already hard-coded for United States traffic only.